Campaign Management
✥
Content Strategy
✥
Brand Storytelling
✥
Graphic Design
✥
Campaign Management ✥ Content Strategy ✥ Brand Storytelling ✥ Graphic Design ✥
My story
For more than 13 years, I've worked at the intersection of design, marketing, and strategic communications. Whether supporting national healthcare organizations, consumer brands, or grassroots advocacy efforts, I enjoy solving communication challenges through thoughtful strategy and purposeful creativity.
I'm passionate about building brands, strengthening relationships, and creating work that helps organizations connect with the people they serve.
My approach
Thoughtful
Design begins with understanding. I take time to learn the audience, define the objective, and find the clearest path to communicate an idea.
Collaborative
Great work is built together. I value open communication, thoughtful feedback, and partnering with others to create the strongest possible outcome.
Strategic
Every color, word, image, and layout should have a purpose. I believe design and marketing are most effective when they're guided by business goals, not trends.
13+ Years Experience
Marketing, communications,
graphic design, and brand strategy.
9 Diverse Brands
Spanning healthcare, B2B,
government, small business, retail,
and grassroots advocacy.
West Virginia Based
Creating meaningful work for
organizations, communities,
and families across West Virginia.
Projects
Acentra Health
Development of strategic communications and visual campaigns that simplify complex healthcare policy, technology, and public sector initiatives for diverse audiences.
The PANS Parent
Creation of a statewide advocacy initiative focused on educating families, engaging policymakers, and advancing awareness of PANS and PANDAS through strategic communications.
Fiesta Dinnerwear
Creative marketing and brand design for an iconic American manufacturer, developing campaigns, product launches, digital content, and promotional materials that celebrated a heritage brand.